Instead of providing free services by playing audio ads to users like Spotify, another major music service, Joox focused on banner ads, splash ads and other advertisements methods such as category playlists and in-app skins. In 2015, they introduced Joox as their expansion of music services to overseas market instead of Mainland China, starting first in Hong Kong. Background īefore the emergence of Joox, Tencent owned QQ Music, one of the largest music streaming and download service in China. The number of music-streaming users in Hong Kong, Macau, Malaysia, Thailand, Myanmar and Indonesia was expected to reach 87 million by 2020. The service now accounts for more than 50% of all music streaming app downloads in their Asian markets. In 2017, Joox launched their service in South Africa, their first non-Asian market. Joox is a freemium service, providing most of its songs free, while some songs are only available for premium users, offered via paid subscriptions or by doing different tasks offered.
Joox is the biggest music streaming app in Asian markets such as Hong Kong, Macau, Indonesia, Malaysia, Myanmar, Thailand and also the South African market. Joox (stylized as JOOX) is a music streaming service owned by Tencent, launched in January 2015.
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